From friction to flow in 90 days

THE FLOW METHOD™

Your traffic is growing. Your product is solid. But something's broken in the journey—and it's costing you revenue every single day.

You see it in the metrics : cart abandonment hovering around 70%, conversion stuck at 2%, customers who buy once and disappear. You know there are friction points. You just can't see them.

This is for e-commerce leaders and digital product teams ready to stop guessing and start fixing what actually matters.

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HOW THE FLOW METHOD WORKS

Over 90 days, I diagnose and deliver your complete optimization roadmap — from friction discovery to quick wins. Here’s how we transform invisible problems into measurable results.

1.

Reveal the invisible

I map every friction point in your customer journey using behavioral data and competitive analysis

2.

Listen to what matters

Through qualitative interviews, I uncover what your customers feel but never say

3.

Prioritize with precision

I separate quick wins from long-term plays, showing you exactly where to focus first

4.

Activate with impact

You receive a 90-day roadmap that delivers measurable results starting in week 3

What you receive

From diagnosis to execution, every deliverable is designed to give you clarity. Here’s what you receive :

The Friction Heatmap

Visual mapping of every pain point, scored by impact and effort, with clear prioritization.

Customer Voice Report

15–20 pages of verbatims, patterns, and hidden opportunities drawn from customer interviews.

90-Day Action Plan

A week-by-week roadmap with owners, KPIs, and quick wins identified for immediate execution.

Competitive Brief

Insights into what your competitors are doing right and where you can disrupt the market.

Executive Summary

A 2-page synthesis for leadership: top 3 insights, top 3 actions, and expected ROI.

Implementation Workshop

A live session to present findings and train your team on executing the roadmap.

Quick Wins Promise

Within 30 days, I’ll identify at least 3 clear opportunities to improve your customer experience. If I don’t deliver that clarity, you get 30% of your investment back.
Your risk is minimal. My commitment is total.

FAQ

DO I NEED TECHNICAL RESOURCES TO IMPLEMENT THIS?

Everything I deliver is implementable with your existing tools (Klaviyo, Mailchimp, Shopify, etc.). If you don't have tools yet, I recommend the simplest ones. No technical overhaul required.

WHAT IF WE'VE ALREADY DONE A UX AUDIT?

Perfect. What I do is different: I combine behavioral data AND qualitative customer insights. Most UX audits miss 60% of real problems because they don't interview customers. I show you the complete picture.

HOW INVOLVED DO WE NEED TO BE DURING THE 90 DAYS?

You'll have 3 key validation sessions (1 hour each). The rest, I handle in autonomy. You focus on execution after delivery.

WHAT'S THE DIFFERENCE BETWEEN THIS AND HIRING AN AGENCY?

Agencies give you generic templates and charge monthly retainers. I deliver a custom diagnostic built on 7 years of CX expertise (SNCF, Printemps, Catimini), with specific deliverables and a guarantee. You own everything.

CAN YOU GUARANTEE RESULTS?

I guarantee identifying at least 3 major improvements in 30 days. If your team implements them, you'll see results. Most clients see quick wins (like checkout optimization) deliver ROI within weeks.

READY TO FIX WHAT'S BROKEN ?

Every day you wait, you're losing customers after their first purchase. Stop the leak, start the loop with :

Investment : €15,000 | 90 days

Payment options : Phased milestones (30% / 40% / 30%)

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The Flow Method™ is a registered framework by Astou Mohamed. All deliverables and methodologies are proprietary.