How The Loyalty Loop Works
Over 90 days, I design and deliver your complete retention architecture – from segmentation to advocacy. Here’s how we transform your one-time buyers into loyal advocates.
1.
Segment with precision
Identify who truly matters in your customer base and design experiences that make each group feel seen
2.
Architect the relationship
Every post-purchase touchpoint is mapped into journeys that feel personal, not automated
3.
Activate your loyalty program
Email flows, triggers, and moments of surprise are built and launched to turn customers into regulars
4.
Amplify through advocacy
Systems are designed to turn your happy customers into people who talk about you and bring others
What you receive
Tailored and impactful approaches for each group of customers, based on their unique needs and behaviors.
Your customers divided into actionable personas with behavioral profiles, shopping habits, and purchase intent.
Visual map of your complete post-purchase journey with every touchpoint optimized.
Detailed flows for each customer segment showing triggers, touchpoints, and goals.
Plug-and-play sequences (welcome series, re-engagement, VIP nurturing, win-back campaigns).
Triggered moments of unexpected joy (handwritten notes, exclusive previews, personalized gifts).
30-60-90 day execution plan with milestones and success metrics and performance indicators.
Slide decks, checklists, and scripts to get everyone aligned on the new strategy.
If you see no improvement in repeat purchases (+2pp minimum) in 4 months of active implementation, I’ll refund 20% of your investment and provide 2 additional strategy sessions—at no cost.
* Active implementation means launching at least 2 email flows, segmenting your customer base, and tracking the recommended metrics.
FAQ
Do I need technical resources to implement this ?
No. Everything I deliver is implementable with your existing tools (Klaviyo, Mailchimp, Shopify, etc.). If you don't have tools yet, I recommend the simplest ones. No technical overhaul required.
What if we already have a loyalty program ?
Perfect. I'll audit what you have, identify what's working (and what's not), and build around it. Most loyalty programs fail because they're isolated—I integrate them into a complete relationship strategy.
How involved do we need to be during the 90 days ?
You'll have 3-4 key validation sessions (1 hour each). The rest, I handle. You focus on execution after delivery.
What's the difference between this and hiring an agency ?
Agencies give you generic templates and charge monthly retainers. I deliver a custom strategy built on 7 years of CX expertise (SNCF, Printemps, Catimini), with specific deliverables and a guarantee. You own everything.
Can you guarantee results ?
I guarantee the quality and completeness of the strategy. If you implement it actively and see no improvement in 4 months, I refund 20% and give you 2 extra sessions to optimize. Your execution matters—but I make sure the strategy works.
- Complete retention strategy designed for your brand
- 10+ email templates and automation flows ready to launch
- Loyalty program architecture (if relevant)
- 90-day execution roadmap with measurable milestones
Payment options : Phased milestones (40% / 30% / 30%)
The Loyalty Loop™ is a registered framework by Astou Mohamed. All deliverables and methodologies are proprietary.
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